Steve Brodeur is...The Copy Runner

THE WARM-UP GUY WITH CHRIS ROCK

2009-07-11T16:18:00.000-07:00

I created this promo character to banter with Chris Rock about his special guest star appearance on the season premiere of Everybody Hates Chris.

My creative director was also Chris - Chris Donovan @ the CW.

To demo the concept, I produced this homage to the classic Hank Kingsley "Applesauce" warm-up bit from the Larry Sanders Show. Always steal from the best, right?

Click to play my TV on the Radio spot

WARM-UP GUY:
Hey is this thing on?

(he taps the microphone, reacts to the feedback)

WARM-UP GUY:
Wow. You guys are one great-looking audience for the season premiere of The CW Comedy Monday!

(reacts to audience applause)

WARM-UP GUY:
All right! And that sign up there - what's that say? Oh, oh applause! Applause! But not for me, you know - I'm just the warm-up guy, right?

CHRIS ROCK:
You put the oopid in stoopid!

WARM-UP GUY:
Okay. Hey, give it up for special guest star Chris Rock on the season premiere of Everybody Hates Chris!

CHRIS ROCK:
Here we go!

ANNOUNCER TAG:
The CW Comedy Monday season premiere - tonight!

GREY'S ANATOMY OF A PERFECT WEEKEND

2009-07-08T15:31:00.000-07:00

GREY'S ANATOMY SYNDICATION > McTease Me!

I supplied just the bare bones here, the original McTease Me concept & announcer copy - excluding the tag line. My creative director Judie Stillman @ Beantown fleshed out the production brilliantly.

Click to play the on-air spot

FEMALE ANNOUNCER:
McTease me!

(Dr. McDreamy bite)

FEMALE ANNOUNCER:
McSqueeze me!

(Dr. McSteamy bite)

FEMALE ANNOUNCER:
McPlease me!

(Meredith bite)

FEMALE ANNOUNCER:
Coming this fall, The Grey's Anatomy Weekend.
(The Anatomy of a Perfect Weekend)

TMZ IS COMING TO TV!

2009-06-27T10:58:00.000-07:00

This spot is titled "Wig Out". Which is exactly the opposite of my experience working on this syndication launch campaign for my creative directors David Zaccaria & Susan Kantor @ TelePictures.

Those two were as crazy-cool as the Tarantino-esque promo score that drives "Wig Out" over the top.

Click to play the TV on the Radio spot

ANNOUNCER:
TMZ is coming to TV! It's Tinsel Town caught with it's guard down. No glitz, no glam, no phoney balony Hollywood image!

MICHAEL RICHARDS:
(ranting) Shut up!

ANNOUNCER:
Every celebrity meltdown, wig out and no-panty
moment -

PAPARAZZI:
(calling out) Britney!!!

ANNOUNCER:
- as only TMZ can bring them to you. Real. Unfiltered. Unapologetic. And sometimes undressed!

CELEBRITY GIRL:
(laughs)

ANNOUNCER:
You just can't script this stuff. You make them stars - we make them real. TMZ is coming to TV!

FOX 11 NEWS @ 10 > DATE WITH A SEX OFFENDER

2009-06-27T10:55:00.000-07:00

I wrote and produced about two dozen on-air topical news promo packages for the 2011 February and May sweeps.

For the February book, the Fox 11 News at 10 finished as THE NUMBER ONE NEWSCAST IN L.A. in its time period.

In the May book, it was L.A.'s number one newscast NOT ONLY at the 10 o'clock hour, but also at 11, a station first - as well as first among Hispanic viewers, another first for KTTV.

Of those two dozen :20 spots I wrote and produced, Date with a Sex Offender comes in first in my book. It reinvigorates KTTV's gritty Fox Undercover brand for enterprise investigative reporting; and it's got the best money shot of a perp I've ever had for a crime story promo - this dude is a dead-ringer for a wigged-out Harvey Keitel.

But wait there's more - from the archives, a spot sampler from my TV on the Radio sweeps campaign showcasing the KTTV news anchors, and helping to propel the newscast into first place for the first time in the new millennium.

Click to play anchor Christine Devine

in a fight for her life in "Survival School" + Fox 11 Undercover "Caught in a Crossfire with the Beverly Hills Cops"

Click to play former anchor John Beard

"Death Row Records' Suge Knight Is a A Dead Man Walking"

GILMORE GIRLS ON STAR TALK RADIO

2009-06-24T10:13:00.000-07:00

Probably my favorite network sweeps radio campaign, ever. I branded it Star Talk Radio. I even own the domain startalkradio.com.

I scripted the interviewer questions for Lauren and Alexis, around an episodic story sell, and produced & directed the recording session with L & A. Then, from their responses, I scripted and produced this "faux radio interview" spot.

Btw, I also own the domain name nbcpromo.com, but that's another story.

Click to play The Gilmore Girls on Star Talk Radio

HELLO, THE NEW CW NETWORK

2009-06-18T16:27:00.000-07:00

I did this Answer Guy character for the CW's network launch campaign. My creative directors were Anthony Armenise and Chris Donovan @ the CW.

Our objective: to beam up Tyra Banks from the dying planet UPN. To successfully rebrand & relaunch America's Next Top Model to become the CW's new flagship reality franchise.

Mission accomplished.

Click to play my TV on the Radio spot

(phone rings, he picks it up)

ANSWER GUY:
Hello, the new CW television network!

CRAZED FEMALE FAN:
I can't find Top Model anywhere! I need my Tyra time! You've got to help me!!

ANSWER GUY:
Okay yes I can help you. America's Next Top Model comes to the new CW television network in a special two-hour premiere...

CRAZED FEMALE FAN:
Oh, yay!!! Thank goodness.

ANSWER GUY:
And that airs this Wednesday.

CRAZED FEMALE FAN:
Oh thank you! Thank you!

ANSWER GUY:
You're welcome.

(phone rings he picks it up)

ANSWER GUY:
CW Network...

YOUNG DUDE FAN:
Yeah so what are the new Top Model girls like?

ANSWER GUY:
Well let's see, there's a rocker, a stripper, oh and the twins.

YOUNG DUDE FAN:
Dude, did you say twins?!?

ANSWER GUY:
Yeah man, can you say identical six-foot-tall gorgeous twin sisters?

(phone rings he picks it up)

TYRA BANKS:
This is my favorite part of Top Model!

ANSWER GUY:
Hey, Tyra Banks, what part is that?

TYRA BANKS:
Meeting the new girls every season this is what I live for!

ANSWER GUY TAG:
The two-hour season premiere of America's Next Top Model! Wednesday, on the new CW television network!

CLARK KENT'S FIRST TIME

2009-06-15T17:15:00.000-07:00

Many thanks to my creative directors Bob & Lew @ the WB for spitballing the concept for this little softcore gem. The pleasure of fleshing out the writing and doing the production was all mine.

Click to play my TV on the Radio spot

ANNOUNCER:
Her heart races. His muscles twitch.

CLARK:
We should take this slow!

LANA:
We've been taking this slow for four years!

ANNOUNCER:
She allows him to touch her. Unaware that every fiber in his body holds more strength than any normal man. He's longed to get this close, but knows the reasons they should not. She doesn't care.

CLARK:
Lana, it's my first time...

LANA:
It's mine too.

ANNOUNCER:
Now, it finally happens for Clark Kent and Lana.

CLARK:
You're the only one I've ever really loved. It's only been you, Lana. I want our first time to be as special as you are.

ANNOUNCER TAG:
Smallville! A season becomes legend!

MAXIMUM STRENGTH SEINFELD

2009-06-12T18:06:00.000-07:00

Seinfeld syndication theme week on-air :30 spot -- copy only. Possibly the most conventionally clever spot I ever wrote. My creative director/collaborator was Jaime Klein @ Beantown.

ANNOUNCER:
Feeling cranky? Got the blahs?

KRAMER:
Or is your entire world just crashing down around you?!?

GEORGE:
Arrrrgh!

ANNOUNCER:
You need Maximum Strength Seinfeld!

ELAINE:
(to Jerry in The Puffy Shirt) You look like the Count of Monte Cristo!

ANNOUNCER:
The most powerful comic relief available without a prescription!

JERRY:
(getting massaged) I've been waiting a while for this!

ANNOUNCER:
Possible side effects include watery eyes, mild abdominal pain, and shortness of breath due to excessive laughing!

GEORGE:
You'll be throbbing! You'll see visions!!

ANNOUNCER:
It's the funniest week of Seinfeld allowed by law! Maximum Strength Seinfeld!

AFTER THE SIMPSONS, HEAD FOR THE HILLS!

2009-06-09T15:50:00.000-07:00

My (animated) dream gig. First I got to write fifty-plus episodic promo packages for the premiere syndication run of King of the Hill, for my creative director Dave Carr @ Beantown.

Then I got to write & produce this KOH syndication launch radio for Bill Barlow @ Fox 11 L.A.

Click to play my TV on the Radio spot